Examples of offensively cynical New Zealand marketing and advertising

McDonalds teams up with Weight Watchers to advertise "healthy meal" Chicken McNuggets

The World Health Organization listed New Zealand as having the second-highest prevalence of overweight adults in the Anglosphere in 2007 (source). And in 2012 more New Zealanders died from obesity-related illnesses than died in car crashes. The rate of obesity is increasing.

In March 2010 Weight Watchers officially endorsed Chicken McNuggets as a "healthy meal" in New Zealand. And New Zealand McDonald's now carry the Weight Watchers logo on several menu items.

McNuggets are low in the nutrients everyone needs, such as calcium, fiber, vitamins, antioxidants and healthy fats. They are very high is salt, with 360mg of sodium (source) and contain many ingredients you wouldn't find in your home kitchen, such as tertiary butylhydroquinone, autolyzed yeast extract, sodium phosphates, sodium aluminum phosphate and dimethylpolysiloxane.

McNuggets are made from 50% chicken and 50% a mixture of corn-derived ingredients, sugars and synthetic substances.

This cynical manipulation by McDonalds and Weight Watchers is jaw dropping.

Surf Life Saving New Zealand sponsored by BP, who caused the worst accidental oil spill in world history

BP caused the worst accidental oil spill in world history, releasing 206 million gallons of oil into the Gulf of Mexico. A year after the Gulf oil spill, the Surf Life Saving New Zealand sponsorship was due for renewal. Astonishingly, they chose to stay with BP.

In November 2012, BP were hit with a record fine by the US Justice Department of $4.5 billion in penalties, including $1.26 billion in criminal fines for the Deepwater Horizon oil-rig accident and spill (source). And later that month, BP was blocked from all new US government contracts due to their "lack of business integrity".

And BP had quite a legacy of negligence and environmental damage even before the Gulf spill: In 2005, a massive explosion occurred at the company's Texas City, Texas, refinery, killing 15 workers and injuring 170 others. BP was fined $87 million for negligence. In 2006, the company was cited for leaking around 4,800 barrels of oil into Prudhoe Bay, Alaska, due to a corroded pipeline. The company was warned about the corroded pipe four years earlier but did nothing to fix it, and were fined another $20 million.

Burger King take sexism to a new level

If you're marketing a global consumer brand, you've got to be careful with your reputation. In how many countries would you promote this ad campaign?

Attractive young woman. Red lipstick. Mouth open. Blow. And just in case that's too subtle, let's call it the "BK SUPER SEVEN INCHER". In capital letters.

And also in 2010 (not 1910), how about the Burger King "girls", who wear nothing but bikinis, even in the office. As all pretty girls should.

Pretty girls should wear a bikini to work

... and sleep 3 in a bed, in lingerie
... then change into a bikini
... and bounce into the drive thru on horseback

Jim Beam music festival

New Zealand has a music festival sponsored by a bourbon whiskey producer. And with a nod to home-grown marijuana, the event's called "Homegrown". There are no age restrictions ... in fact, children under 5 get in for free!

And Jim Beam likes to advertise with what some might call sexist images:

Let's get the kids into 80 proof whiskey. Hard liquor sponsoring a kids' music festival. What could possibly go wrong?


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