Naive New Zealand
At first sight, the naivety in New Zealand is kinda shocking. But when you get used to it, some of it's actually rather lovely.
The terrorist party costume
If you wore this in any other country than New Zealand, you'd get beaten up. Then arrested and beaten up some more.
I love the way it sounds almost apologetic that the hand grenade isn't real - “This is a toy, but has realistic sound action”. And that there's a stick of dynamite option.
It manages to offend Muslims, Sikhs and Rastafarians with the toilet roll turban. But it's pretty offensive to pretty much everyone on the planet with half a brain. It's even offensive to "terrorists"!
Christmas trees made with guns
Christmas. The season of peace and goodwill. So oh-the-irony of advertising with a Christmas tree made of guns, the most common murder method in the world.
And to add a bit of tongue in cheek, this Christmas tree of peace and goodwill includes the 2 guns that kill the most people in the world each year: AK automatic assault rifles, and 9mm handguns.
Source 1 Source 2
New Zealand television is full of dodgy advertising, trial offers that seem cheap but end up being expensive, loan sharking, never-ending advertorials and painfully obvious product placements.
REPEAT OFFENDERS FOR MISLEADING ADVERTISING
Some of the biggest brands in New Zealand are repeat offenders for misleading advertising. In Feb 2014, Consumer Magazine listed 22 well-known companies investigated at least 3 times in the preceding 3 years:
|Stores||Briscoes, Harvey Norman, Noel Leeming, Michael Hill Jewellers, Paper Plus, The Warehouse. And the online stores Fishpond, Number One Shoes|
|Food and drink||KFC, Pizza Hut, Starbucks Coffee (Restaurant Brands)|
|Telephone & Internet & TV||Telecom, Vodafone, Slingshot, Sky Network|
|Discount vouchers||Dailydo, Grabone, Groupon, NZ Sale|
|Utilities||Nova Energy, Pulse Utilities|
UNREADABLE SMALL PRINT
NZ courts have ruled that if the fine print on a TV advert is unreadable on a normal TV, then it's not legally binding. But it's obviously worth it to the advertisers, because you see deliberately illegible small print on TV adverts all the time:
Deep sea oil drilling
One of the most beautiful, untouched countries in the world is being opened up for deep sea oil drilling. The NZ Government opened up eight new areas for oil and gas exploration in 2014, covering a total area of more than 400,000 square kilometres.
"[It] will be the biggest and most sustained period of offshore oil and gas exploration New Zealand has ever seen," Government minister Mr Bridges proudly announced at the 2013 Petroleum Summit in Wellington.
This announcement was made just 3 years after the Deepwater Horizon disaster, which was America's worst environmental disaster, when BP leaked five million barrels of oil into the ocean. The total clean-up and compensation costs were US$38 billion ($46NZ billion).
Much of the offshore area is in deep sea, with many areas in depths of 1500m or deeper. The Deepwater Horizon disaster in the Gulf of Mexico was from an exploratory well in 1500m of water.