An Experiment in Sexism
The Star newspaper, published in 2010
The experimental method:
Put an attractive, young woman in situations as a blonde, then again as a brunette.
First, carrying things. Second, hitchhiking (on her own). Third, with a broken down car.
Count how many times blokes do her a favour as a blonde and as a brunette.
Hitchhiking is an appropriate way for young, single women to travel.
Ladies - bleach your hair before hitchhiking. You'll get more rides.
Ladies - bleach your hair if you want to be rescued. And by rescued, we mean carrying things. Or "staring absent-mindedly into the bonnet of your car".